In its near 86 year history, BBC has a long, unbroken and dubious distinction. Today it's little different from its corporate-run counterparts in America, Britain and throughout the world. In fact, on its tailored for a US BBC America audience, what passes for news matches stride for stride what people here see every day - mind-numbing commercialism, shoddy reporting, pseudo-journalism, celebrity and sports features, and other diverting and distracting non-news that should embarrass correspondents and presenters delivering it. It offends viewers and treats them like mushrooms - well-watered, in the dark, and uninformed about the most important world and national issues affecting their lives and welfare.

That's the idea, of course, and has been since BBC's inception. John Reith was its founder and first general manager. Reassuring the powerful, he set the standard adhered to thereafter: "(You) know (you) can trust us not to be really impartial." BBC never was …